Many online businesses have realized that web performance is an important factor in their success. Needless to say, this also applies to the competitive online gaming industry - for three main reasons:
- IT systems and services become increasingly complex with time
The incredible fast paced development of Internet technology makes it easy for operators to integrate products and services from third parties. Indeed, several major iGaming operators act as ‘content aggregators’, offering casinos and games from different third parties under their own brand. As this sophisticated web of content and services grows, the IT platform becomes a complex task to manage; IT staff need to constantly monitor and ensure the quality of delivery throughout the website as one little bug could bring the whole system down.
- SEO: Google included the loading times of websites in its algorithm
Back in 2009, Google stated that ‘website speed’ will be taken into consideration in its ranking algorithm. As many brands in the iGaming business rely on successful SEO practices, you should keep in mind that if your website is suffering from a slow performance, even temporarily, you might be punished when it comes to ranking your website.
- A fast website helps acquire new customers and retain them
You’re probably aware that most gamblers online have registered accounts at several websites, so if your website doesn’t give your customers what they expect whenever they expect it; even your most loyal players might start looking elsewhere to play. In general, studies state that even a couple of seconds might repel customers and send them to your beloved competitor. And you definitely can’t afford that!
Now that you know the importance of having an optimal web-performance, there are several strategies that can help you in this regard. We invite you to read the article “Improving your web-performance” for a good overview of what you can do to ensure the success of your online business.