bwin.party Digital Entertainment, which is one of the largest registered gaming operators in the world, have launched online poker and casino games in Denmark for Danske Licens Spil, which is a totally-owned subsidiary of the state monopoly, Danske Spil.

“Building on our recent announcement regarding deals with both MGM and Boyd in the US market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulated and to-be-regulated markets,” said Jim Ryan and Norbert Teufelberger, Co-Chief Executive Officers for bwin.party.

“We are delighted that Danske Licens Spil has recognised our expertise and high standards of business practice and we look forward to building a market-leading customer offer for the Danish consumer.”

On the other hand, Jens Aalose, CEO at Danske Lincens Spil, said that “With some of the world’s leading products in online poker and casino as well as a large international customer base, bwin.party was the obvious choice for DLS”. He expressed optimism in the inclusion of bwin.party in the Danish market; “Combining this with Danske Spil’s unique and strong position in the Danish market I am confident that we will deliver a highly attractive customer experience to players in Denmark."

Owned by the Danish Government, the Sports Confederation of Denmark and Danish Gymnastics & Sports Assication, the Danske Spil Group is one of the largest gaming and betting organizations in Europe that managed a turnover of around $1.8 billion in 2010.