With the eleventh edition of the Fire and ICE party just a few weeks away, Lyceum Media - the organizers, announced that leading developers Play’n Go will sponsor this event for the second consecutive year.

The Fire & ICE party is one of the highlights of the annual iGaming social calendar, taking place on Wednesday 25th January at Gilgamesh in London's Camden Town. The party, which closes the ICE Totally Gaming conference while welcoming those present for the London Affiliates Conference, promises to be as fantastic as ever, with top performances depicting the story of Original Sin straight out of the books of the Genesis and Revelations.

Johan Törnqvist, the CEO at Play'n GO said, “We’re proud to be part of an event that pushes the boundaries with creative entertainment. It’s a perfect association for Play’n GO. Our 2012 sponsorship of the industry’s most popular social event will kick off the new year in style from our VIP table.”

Other sponsors of the the Fire & ICE party include ONEworks™, Lyceum Media and Bluff Europe. A number of sponsorship opportunities for the event are still available, so for more information or if you’d like to book a VIP table contact the organizers at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , and if you're wondering what to expect at this popular party visit www.fireandiceparty.com for a sneak peek.