Casino Advertising Not to Conflict with NFL

Despite the NFL and their very vocal opposition to betting on their games, the league’s move that allows teams to accept casino ads during the games has generated a very, big, huge, concern

Despite the NFL and their very vocal opposition to betting on their games, the league’s move that allows teams to accept casino ads during the games has generated a very, big, huge, concern for a lot of people that are putting their complaints out there and making them known. A sports attorney, Scott Andresen and a Northwestern professor stated that this new deal that was made is somewhat hypocritical but didn’t bother him what so ever. He went on to state that it could even boost the team’s payroll. The University of Michigan sports economist Rodney Fort stated that their advertising could ultimately help fill the hotel and the convention space that is attached to the casinos. “There is nothing hypocritical about it.”

Last week the NFL approved the local casino advertising at stadiums and during the game broadcasts for the next two seasons. The ads are going to be limited to the upper bowl of the league’s venues, in game programs, and the local radio broadcasts of the games. They must also include a “gamble responsibly” message in their ads for good measure. The casinos that host the sports betting are prohibited from advertising with the NFL. This decision could represent a jackpot for the teams such as the Philadelphia Eagles that have 20 casinos all within driving distance of their stadium. The New York Jets and Giants could also gain as much as $5 million each because of this new advertising scheme.

Brian McCarthy who is the NFL spokesman clarified earlier this week that it was the teams that can accept the advertising, and not the league. The clubs are also restricted in how they can deploy the marketing. "There is no use of team logos, no special sections or clubs sponsored by casinos, no events, no promotions, etc. This is in contrast to what other sports have done for years," he stated in an email. McCarthy also stated in an earlier statement to the media: "We remain steadfast in our opposition to the proliferation of gambling on NFL games. There is a distinction between accepting advertising in this limited fashion and gambling on the outcome of our games." With all of that said, Andresen went on to point out football’s uncomfortable, yet very profitable relationship with gambling: "Let's be honest: a substantial part of the NFL's popularity is based in gambling activity or gaming of some sort, whether it's sports books out in Vegas or parlay sheets or even fantasy leagues." He went on to conclude: "The hypocrisy has always been there."

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