Casino Implementing Digital Marketing Automations

Lyris, Inc. who is the global digital marketing expert that covers the entire world announced that their Silverton Casino and Hotel, which is a very upscale luxury lodge themed resort

Lyris, Inc. who is the global digital marketing expert that covers the entire world announced that their Silverton Casino and Hotel, which is a very upscale luxury lodge themed resort nestled in Las Vegas has chosen Lyris, Inc. as their digital marketing partner to help with design and automate their data driven interactive campaigns that are able to facilitate superior engagement and are able to increase room bookings, player activity, and even ticket sales within their casino. This is going to boost the efficiency of the company, and hopefully bring in more gamblers.


"Within weeks of deploying Lyris HQ, we were able to take advantage of sophisticated messaging automation capabilities that our previous vendor was unable to deliver," said Cheryl Price, VP of Casino Marketing at Silverton Casino Hotel. "Combined with advanced interaction analytics, Lyris is helping us better understand our customers' needs, improve our communications efforts, and drive more revenue for our company." Lyris is a well known, cloud based marketing platform that is completely digital and they are able to maximize and heighten the effectiveness of high volume and complex marketing campaigns. They have an advanced behavioral segmentation type of capabilities that are able to simplify the delivery of the relevant digital messages through different sources such as mobile interaction and email.


Not only do they offer all of those services, but they also offer list management, landing page optimization so the business can have full control on their marketing activities, and analytics. "Businesses like Silverton Casino Hotel are continually looking for new and better ways to attract new visitors and drive sales with current customers. A customer-centric, data-driven digital marketing strategy is an extremely effective way to achieve that goal," said Nello Franco, senior vice president for customer success, Lyris. "We are thrilled to be working with Silverton Casino Hotel to help strengthen their online marketing efforts and deliver more targeted and effective communications that will engage customers and drive revenue."


Lyris is a name that is one of the leading global providers of the digital marketing world providing solutions to those internet marketing dilemmas that you have. They help many companies engage with the customers that they have in more meaningful ways. They empower customers to automate and design their online platforms to engage and inform their players. They can increase conversions and help to deliver superior customer service and support. They provide immeasurable support and services to those that need it.

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